I am a marketer that shapes and executes go-to-market strategies at the intersection of brand management, consumer insights, and product storytelling. My work across brands such as Dr. Dennis Gross Skincare, Fresh at LVMH, and IMAGE Skincare give me unique insights across consumer, spa, and professional business models. 

With a strong creative eye and analytical rigor, I balance compelling storytelling with data-driven decision-making to deliver results. My approach is rooted in an interdisciplinary education from NYU Gallatin School, where I developed individual coursework in psychology, consumer behavior, and fashion to understand how we relate to ourselves in the social realm. This intellectual foundation continues to inform my work, driving my passion for creating meaningful connections between brands and consumers.

Outside of the beauty world, I’ve also consulted for fashion brands, wellness & fitness spaces, and non-profit organizations.