Copywriting
Writing is where I bring strategy to life. Whether crafting brand narratives, product messaging, or campaign copy, I approach every piece with intention.
Beauty Writing
Experienced in producing copy for Print Collateral, Online Articles, Digital PDP Copy, Packaging Copy, Campaign Taglines, Messaging Hierarchy
-
![]()
IMAGE SKINCARE Lead Brochure
Strategic sales collateral designed to position a professional skincare brand for premium account acquisition
-
![]()
VITAL C Collection Consumer Brochure
Sharpening the positioning of a bestselling collection for discerning skincare consumers
-
![]()
SKINCARE EDUCATION for fresh.com
SEO-optimized educational content to guide online shoppers through fresh’s product range
-
![]()
INNOVATION STORIES for fresh.com
Taking customers behind the scenes of fresh's latest breakthrough in product innovation
-
![]()
PDP Copy for Intense Wrinkle Cream
Distilling clinical efficacy and product uniqueness into conversion-focused copy for online prospects
Lifestyle and Travel Writing
Beyond the briefs and brand strategies, I channel my love of writing into social causes, creative projects, and stories from travelling.
-
![]()
The Month That Shaped a Year
My experiences traveling in Berlin, Germany.
-
![]()
THAT'S A LOT OF WATER
for NYU Baedeker Travel Magazine
-
![]()
Circular Fashion: Reducing Textile Waste
Key takeaways on closed loop lifecycles from leaders in sustainable fashion
-
![]()
Recycling Innovation with Terracycle CEO
Synthesizing actionable waste management practices for consumers and brands
-
![]()
The Island
For Gallatin Galleries exhibition,“The Rabbit Hole”
